PROFESSIONAL DEVELOPMENT PROGRAMS
FOR ARTISTS AVAILABLE FOR
LOCAL & REGIONAL ART ORGANIZATIONS:
WITH STEPHEN C. WAGNER
PROFESSIONAL ARTIST, GALLERIST & EDUCATOR
PROFESSIONAL ARTIST, GALLERIST & EDUCATOR
BASIC TOPICS:
GET YOUR SH!T TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, documenting your artwork, designing your website, creating marketing materials, building your exhibit history, and approaching art galleries
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
ARTICULATION: Writing Your Artist Statement
- learn to write an impressive & effective Artist Statement, includes valuable tips and suggestions to make your statement clear and concise, with practice exercises and examples
PRESENTATION: Preparing Your Website Portfolio
- gain insight into creating & designing your website, with recommendations for optimal organization and site navigation, writing your biography, artist resume, exhibit history, artist statement, and cover letters
PROMOTION: Marketing Yourself & Your Artwork
- better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook and Instagram, with step by step instructions
REPRESENTATION: Approaching Art Galleries
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
CONSULTATION: Working with Art Consultants
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
GET YOUR SH!T TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, documenting your artwork, designing your website, creating marketing materials, building your exhibit history, and approaching art galleries
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
ARTICULATION: Writing Your Artist Statement
- learn to write an impressive & effective Artist Statement, includes valuable tips and suggestions to make your statement clear and concise, with practice exercises and examples
PRESENTATION: Preparing Your Website Portfolio
- gain insight into creating & designing your website, with recommendations for optimal organization and site navigation, writing your biography, artist resume, exhibit history, artist statement, and cover letters
PROMOTION: Marketing Yourself & Your Artwork
- better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook and Instagram, with step by step instructions
REPRESENTATION: Approaching Art Galleries
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
CONSULTATION: Working with Art Consultants
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
ADDITIONAL TOPICS:
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
THE JURY IS IN: Entering Juried Art Shows
- learn about juried shows, how to decide which ones to enter, tips to give you an advantage, how to manage your entries
TALK THE TALK: Talking & Writing About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, and write an impressive & effective Artist Statement, with tips & suggestions, includes practice exercises and examples
DO-IT-YOURSELF WEBSITE: Set Up Your Free Website with Weebly.com
- learn how to set up & design free websites with Weebly.com and use the many customization options
RETAIL: Selling Your Artwork through Retail Stores
- gain insight into selecting appropriate artwork to present, production, creating item numbers, pricing, preparing your marketing materials, identifying stores, approaching stores, terms, reorders, and returns
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
THE JURY IS IN: Entering Juried Art Shows
- learn about juried shows, how to decide which ones to enter, tips to give you an advantage, how to manage your entries
TALK THE TALK: Talking & Writing About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, and write an impressive & effective Artist Statement, with tips & suggestions, includes practice exercises and examples
DO-IT-YOURSELF WEBSITE: Set Up Your Free Website with Weebly.com
- learn how to set up & design free websites with Weebly.com and use the many customization options
RETAIL: Selling Your Artwork through Retail Stores
- gain insight into selecting appropriate artwork to present, production, creating item numbers, pricing, preparing your marketing materials, identifying stores, approaching stores, terms, reorders, and returns
Stephen C. Wagner encourages other artists to commit to their artwork and take the steps necessary to become more successful through his guest speaking on professional development for artists at art organizations throughout California. His lectures offer artists insight to jump-start their artist career, obtain clear focus on their intention for their artwork, create a strategic plan for their artist career, compile an impressive artist packet, and master the business of art. - See more about Stephen at CONTACT
To schedule programs for your organization or group, please contact Stephen at Stephen5W@sbcglobal.net
Programs available for Southern California organizations in Los Angeles County, San Bernadino County, Riverside County, Ventura County, Orange County, and San Diego County.
Programs available for Northern California organizations in San Francisco County, Alameda County, Contra Costa County, Marin County, Napa County, San Mateo County, Santa Clara County, Solano County and Sonoma County.
To schedule programs for your organization or group, please contact Stephen at Stephen5W@sbcglobal.net
Programs available for Southern California organizations in Los Angeles County, San Bernadino County, Riverside County, Ventura County, Orange County, and San Diego County.
Programs available for Northern California organizations in San Francisco County, Alameda County, Contra Costa County, Marin County, Napa County, San Mateo County, Santa Clara County, Solano County and Sonoma County.
COMMENTS & QUOTES
- "I think you will go down in our history as the best guest speaker that we have experienced." - Hilda Erreca, President, East County Art Association, El Cajon, CA
- "Your workshops have been immensely helpful for my career. Thank You for providing such amazing content for artists to help build their craft." - Shilo Ratner
- "You have great energy & focus as a presenter and a certain lightness of being." - EAP artist member
- "Thank you, Stephen! Your classes are great!" - Jaga Nath Glassman
- "Very informative. Passionate about art. Energetic." - Brenda Salamone
- "I think you will go down in our history as the best guest speaker that we have experienced." - Hilda Erreca, President, East County Art Association, El Cajon, CA
- "Your workshops have been immensely helpful for my career. Thank You for providing such amazing content for artists to help build their craft." - Shilo Ratner
- "You have great energy & focus as a presenter and a certain lightness of being." - EAP artist member
- "Thank you, Stephen! Your classes are great!" - Jaga Nath Glassman
- "Very informative. Passionate about art. Energetic." - Brenda Salamone
