SFAN TIPS & SUGGESTIONS for Artists

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HELPFUL TIPS & SUGGESTIONS
FOR ARTISTS

Optimize Subject Lines for Email Newsletters:

Your subject line is almost more important than the content of the email.

If the message is never opened, you might as well have not sent it.
To the point: The purpose of your email subject line is to get the recipient to open the email.
Keep it short and simple
Be concise. The fewer words necessary, the better.
Opt for shorter words, too. Most desktop inboxes display up to 60 characters of a subject line, while mobile inboxes show around 25–30 characters.

Put Yourself in Your Audience’s Shoes

Ask yourself: Who are my subscribers, and what information is useful or interesting to them right now?
How does this email relate to them? By thinking about these elements, you can craft quality subject lines that your audience will want to click on.

Add Deadlines to Create Urgency

Urgency is a consistent driver of engagement. When readers sense time running out, they feel more compelled to click so they don’t miss out on something exciting.
For best results, pair with a clear call to action.
This strategy works especially well with event announcements or “closing soon” alerts.

Create and Maintain A Successful On-line Artist Profile:

Social media for any artist is all about sharing significant aspects of your artist life. Approach this task pretty much like you would approach any other job.

Social media for any artist is all about sharing significant aspects of your artist life
Think through, identify, & understand your intentions to engage with people to become more effective in your overall presentation
What do you want to communicate?
What type of interactions or ongoing dialogue are you hoping for?
How does your art fit into the bigger picture?
What contributions do you believe that sharing your art and artistic outlook on life will make?
Decide what your main narrative is and keep it consistent, with a unifying thread or direction
Focus on establishing a narrative and storyline within your artistic life and career
You not only want people to visit your page, but also decide to “friend” or “follow” you
Engage them in some way and they will keep coming back

Artist Statements:

Your artist statement is your mission statement. This is your opportunity to fully discuss your personal beliefs, influences, motivations, and purpose in making artwork. You may include the following:

What your intentions are for the work
Why you create this type of art
Where you find inspiration
Which other artists or movements influence your work
Information about the style of work you create
Details about the materials you use
What led you to your career as an artist
What your intentions are for the work and what you want viewers to experience when they look at your artwork
Why you made the choices in your work

Creating Titles for Your Artwork:

Coming up with great titles for artwork can be difficult. Many artists feel like it’s more work to come up with a title than it is to create a masterpiece. But titles matter. A buyer wants to feel like that artwork they are about to purchase from you is one of your best ever - that it truly is one of your masterworks. They’re going to have a hard time believing that if you’ve called the piece “Untitled No. 427.”

Titles offer added information or clues into the meaning of each piece
Take advantage of the opportunity to communicate with the viewer - Don’t use “untitled”
Use a consistent format of individual titles in each series
Titles also allow for easy identification of each piece
Create titles for each series

A good title becomes a part of the buyer’s narrative.
A particularly good title will help sell the artwork.
Conversely, a bad title can hamper sales.

Gallerists look for Artists that Create a Cohesive Body of Work:

COHESIVE in subject matter, composition, style, technique, scale, size, shape, medium, presentation, and/or framing
Art that is consistent & identifiable as your artwork in a “signature style”
Organized by series, with variations on a theme
Sufficient number of pieces to sell

Gallerists look for artists that are Professional and have a Commitment to their Artist Career:

Exhibit artwork on a regular basis
Member of art organizations
Have taken classes to grow their skill
T each art
Active in social media
Active in the art community
Can bring followers, fans, and art aficionados to opening receptions, artist talks, and gallery events

Gallerists expect artists to:

Sign their artwork
Properly label their artwork
Deliver artwork on time
Deliver artwork in good condition
Deliver artwork with a printed and digital delivery record
Attend opening receptions and participate in artist talks
Help promote the events through social media, email newsletters, etc.
Pick up their artwork on time after exhibitions

​HELPFUL TIPS & SUGGESTIONSFOR ARTISTS

★ Be an ART STAR!

HELPFUL TIPS & SUGGESTIONS
FOR ARTISTS