​HELPFUL TIPS & SUGGESTIONS
FOR ARTISTS
🔴 ARTIST TIPS:  
5 Dumb Mistakes to Avoid When Launching Your Art Career
https://www.chrisgallego.com/1a-five-dumb-mistakes-to-avoid-when-beginning-your-art-career/?fbclid=IwAR1BkTQY2u6fENmbQ0GnJNg_Y8LchHVoo00s7GYklQGoQSVVVxgk97FLdJo
 
🔴 ARTIST TIPS:  
8 Business and Life Tips for Artists, From Artists
https://www.artworkarchive.com/blog/8-business-and-life-tips-for-artists-from-artists
 
🔴 ARTIST TIPS:  
A Successful Professional’s Advice for Emerging Artists
https://www.artworkarchive.com/blog/a-successful-professional-s-advice-for-emerging-artists
 
🔴 ARTIST TIPS:  
12 Pieces Of Advice For Artists More Practical Than ‘Follow Your Heart’
https://www.huffpost.com/entry/12-pieces-of-advice-for-artists-more-practical-than-follow-your-heart_n_55ad681de4b065dfe89f27da
 
🔴 ARTIST TIPS:  
6 Tips for Artists on How to Talk about Their Art
https://www.artsy.net/article/artsy-editorial-6-tips-artists-talk-art
 
🔴 ARTIST TIPS:  
10 of The Best Sales Tips For Artists
https://renee-phillips.com/10-of-the-best-sales-tips-for-artists/
Optimize Subject Lines for Email Newsletters:

Your subject line is almost more important than the content of the email.
  • If the message is never opened, you might as well have not sent it.
  • To the point: The purpose of your email subject line is to get the recipient to open the email.
  • Keep it short and simple
  • Be concise. The fewer words necessary, the better.
  • Opt for shorter words, too. Most desktop inboxes display up to 60 characters of a subject line, while mobile inboxes show around 25–30 characters.

Put Yourself in Your Audience’s Shoes
  • Ask yourself: Who are my subscribers, and what information is useful or interesting to them right now?
  • How does this email relate to them? By thinking about these elements, you can craft quality subject lines that your audience will want to click on.
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Add Deadlines to Create Urgency
  • Urgency is a consistent driver of engagement. When readers sense time running out, they feel more compelled to click so they don’t miss out on something exciting.
  • For best results, pair with a clear call to action.
  • This strategy works especially well with event announcements or “closing soon” alerts.
Create and Maintain A Successful On-line Artist Profile:

Social media for any artist is all about sharing significant aspects of your artist life.  Approach this task pretty much like you would approach any other job.
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  • Social media for any artist is all about sharing significant aspects of your artist life
  • Think through, identify, & understand your intentions to engage with people to become more effective in your overall presentation
  • What do you want to communicate?
  • What type of interactions or ongoing dialogue are you hoping for?
  • How does your art fit into the bigger picture?
  • What contributions do you believe that sharing your art and artistic outlook on life will make?
  • Decide what your main narrative is and keep it consistent, with a unifying thread or direction
  • Focus on establishing a narrative and storyline within your artistic life and career
  • You not only want people to visit your page, but also decide to “friend” or “follow” you
  • Engage them in some way and they will keep coming back
Artist Statements:

Your artist statement is your mission statement. This is your opportunity to fully discuss your personal beliefs, influences, motivations, and purpose in making artwork. You may include the following:
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  • What your intentions are for the work
  • Why you create this type of art
  • Where you find inspiration
  • Which other artists or movements influence your work
  • Information about the style of work you create
  • Details about the materials you use
  • What led you to your career as an artist
  • What your intentions are for the work and what you want viewers to experience when they look at your artwork
  • Why you made the choices in your work
Creating Titles for Your Artwork:

Coming up with great titles for artwork can be difficult. Many artists feel like it’s more work to come up with a title than it is to create a masterpiece. But titles matter. A buyer wants to feel like that artwork they are about to purchase from you is one of your best ever - that it truly is one of your masterworks. They’re going to have a hard time believing that if you’ve called the piece “Untitled No. 427.”
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  • Titles offer added information or clues into the meaning of each piece
  • Take advantage of the opportunity to communicate with the viewer - Don’t use “untitled”
  • Use a consistent format of individual titles in each series
  • Titles also allow for easy identification of each piece
  • Create titles for each series
  • A good title becomes a part of the buyer’s narrative.
  • A particularly good title will help sell the artwork.
  • Conversely, a bad title can hamper sales. 
Gallerists look for Artists that Create a Cohesive Body of Work:
  • COHESIVE in subject matter, composition, style, technique, scale, size, shape, medium, presentation, and/or framing
  • Art that is consistent & identifiable as your artwork in a “signature style”
  • Organized by series, with variations on a theme
  • Sufficient number of pieces to sell ​​
Gallerists look for artists that are Professional and have a Commitment to their Artist Career:
  • Exhibit artwork on a regular basis
  • Member of art organizations
  • Have taken classes to grow their skill
  • T each art
  • Active in social media
  • Active in the art community
  • Can bring followers, fans, and art aficionados to opening receptions, artist talks, and gallery events​
Gallerists expect artists to:
  • Sign their artwork
  • Properly label their artwork
  • Deliver artwork on time
  • Deliver artwork in good condition
  • Deliver artwork with a printed and digital delivery record
  • Attend opening receptions and participate in artist talks
  • Help promote the events through social media, email newsletters, etc.
  • Pick up their artwork on time after exhibitions ​

★  Be an ART STAR!