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Professional Development Programs on-line via Zoom
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with Stephen C. Wagner
Gallerist, Professional Artist, Art Instructor & Professional Development Educator
Managing Partner at Arc Gallery, San Francisco, CA 2010-2023
Learn how to jump-start your artist career and promote your artwork
with clear & concise recommendations and informative examples from real life
Programs are for artists at all levels in their career path.
with clear & concise recommendations and informative examples from real life
Programs are for artists at all levels in their career path.
2-Hour programs $35 per person / 1-Hour programs $25 per person
register in advance
click here to register for SFAN ON-LINE PROGRAMS
register in advance
click here to register for SFAN ON-LINE PROGRAMS
Programs are not recorded.
PDF files of all content available after each program.
PDF files of all content available after each program.
PROGRAMS ON-LINE VIA ZOOM FOR WINTER/SPRING 2025:
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized and percolating. There’s much to learn and I so appreciate you putting these programs together in such a professional way. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
“You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized and percolating. There’s much to learn and I so appreciate you putting these programs together in such a professional way. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
Monday, January 6th, 6-8PM PT / 8-10PM CT 2-Hours
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
Monday, January 20th, 6-8PM PT / 8-10PM CT 2-Hours
ARTICULATE: Writing Your Artist Statement
- gain insight into creating a cohesive body of work & signature style, learn to focus on what you want to communicate in your artwork, learn to write an impressive & effective Artist Statement, includes valuable tips and suggestions to make your statement clear and concise, with examples
Monday, February 3rd, 6-8PM PT / 8-10PM CT 2-Hours
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
Monday, February 17th, 6-8PM PT / 8-10PM CT 2-Hour
THE JURY IS IN: Entering Juried Art Shows
- learn about juried exhibitions to build your exhibit history and gain exposure, how to decide which ones to enter, tips to give you an advantage, and how to manage your entries
Monday, March 3rd, 6-7PM PT / 8-9PM CT 1-Hour
BREAK OUT: Alternative Avenues to Exhibit & Sell Your Art
- learn about the myriad of opportunities for visual artists to showcase and sell their artwork independently from the traditional gallery structures and reach a broader and more diverse audience, exhibiting in alternative venues, and generating income through subscription services, on-line galleries, art rental & leasing, and classes
Monday, March 17th, 6-8PM PT / 8-10PM CT 2-Hours
AWESOME WEBSITES: Create an Attention-Grabbing Portfolio Site
- gain insight into creating & designing a lean and mean website that will attract art galleries and potential buyers, including recommendations for optimal organization & site navigation, and tips & suggestions to write your biography, artist resume, exhibit history, and cover letters to galleries
Monday, March 31st, 6-7PM PT / 8-9PM CT 1-Hour
RISE ABOVE THE CROWD: Stand Out & Shine
- learn how to establish yourself as professional artist, expand your visibility, increase your chances of success, and discover expectations held by gallerists and art consultants
Monday, April 14th, 6-8PM PT / 8-10PM CT 2-Hours
EXTEND YOUR REACH: Working with Art Consultants & Interior Designers
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, including how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
Monday, April 28th, 6-8PM PT / 8-10PM CT 2-Hours
PRIMO PROMO: How to Stand Out in Crowded Social Media
- stand out in the crowded social media arena, better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook & Instagram
Monday, May 12th, 6-8PM PT / 8-10PM CT 2-Hour
OPEN YOUR DOORS: Prepare for Your Open Studios
- learn helpful tips and suggestions to prepare your artwork, your space, and yourself for participation in Open Studios events, includes promoting your event, pricing your artwork and making sales
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
Monday, January 20th, 6-8PM PT / 8-10PM CT 2-Hours
ARTICULATE: Writing Your Artist Statement
- gain insight into creating a cohesive body of work & signature style, learn to focus on what you want to communicate in your artwork, learn to write an impressive & effective Artist Statement, includes valuable tips and suggestions to make your statement clear and concise, with examples
Monday, February 3rd, 6-8PM PT / 8-10PM CT 2-Hours
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
Monday, February 17th, 6-8PM PT / 8-10PM CT 2-Hour
THE JURY IS IN: Entering Juried Art Shows
- learn about juried exhibitions to build your exhibit history and gain exposure, how to decide which ones to enter, tips to give you an advantage, and how to manage your entries
Monday, March 3rd, 6-7PM PT / 8-9PM CT 1-Hour
BREAK OUT: Alternative Avenues to Exhibit & Sell Your Art
- learn about the myriad of opportunities for visual artists to showcase and sell their artwork independently from the traditional gallery structures and reach a broader and more diverse audience, exhibiting in alternative venues, and generating income through subscription services, on-line galleries, art rental & leasing, and classes
Monday, March 17th, 6-8PM PT / 8-10PM CT 2-Hours
AWESOME WEBSITES: Create an Attention-Grabbing Portfolio Site
- gain insight into creating & designing a lean and mean website that will attract art galleries and potential buyers, including recommendations for optimal organization & site navigation, and tips & suggestions to write your biography, artist resume, exhibit history, and cover letters to galleries
Monday, March 31st, 6-7PM PT / 8-9PM CT 1-Hour
RISE ABOVE THE CROWD: Stand Out & Shine
- learn how to establish yourself as professional artist, expand your visibility, increase your chances of success, and discover expectations held by gallerists and art consultants
Monday, April 14th, 6-8PM PT / 8-10PM CT 2-Hours
EXTEND YOUR REACH: Working with Art Consultants & Interior Designers
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, including how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
Monday, April 28th, 6-8PM PT / 8-10PM CT 2-Hours
PRIMO PROMO: How to Stand Out in Crowded Social Media
- stand out in the crowded social media arena, better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook & Instagram
Monday, May 12th, 6-8PM PT / 8-10PM CT 2-Hour
OPEN YOUR DOORS: Prepare for Your Open Studios
- learn helpful tips and suggestions to prepare your artwork, your space, and yourself for participation in Open Studios events, includes promoting your event, pricing your artwork and making sales
"Your workshops have been immensely helpful for my career.
Thank you for providing such amazing content for artists to help build their craft." - Shilo Ratner
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“Thank you for the most informative, practical & jam-packed workshop on the business of art!
I enjoyed it so much and learned a lot.” - Ruthie K. Yamada
“I can’t tell you enough how much I appreciate your honesty and effort dedicated to help emerging artists.
It is truly inspiring on its own and the love of art you have is really motivating.” - Chuck Potter
“An unbelievable amount of information from your decades of experience from both sides of the business.
It seems like 'cheating' getting all this insider information!” - Laura Paladini
“Thanks very much for a very informative and helpful presentation. Your examples and guidelines
are much better than those in various artist marketing books I've read.” - Stuart Skalka
"As a teacher, you are a true gift to all who join your programs,
whether highly advanced or one such a me, just getting my toes wet.” - Nicole Ours
“You have a gift for not only giving us the tools, but also inspiring us to move our art career and practice forward.”
- Harikleia Harriet Kuliopulos
“I have taken all of your workshops, which has translated directly into sales and growth for me as an artist.”
- Diana Gubbay
Thank you for providing such amazing content for artists to help build their craft." - Shilo Ratner
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“Thank you for the most informative, practical & jam-packed workshop on the business of art!
I enjoyed it so much and learned a lot.” - Ruthie K. Yamada
“I can’t tell you enough how much I appreciate your honesty and effort dedicated to help emerging artists.
It is truly inspiring on its own and the love of art you have is really motivating.” - Chuck Potter
“An unbelievable amount of information from your decades of experience from both sides of the business.
It seems like 'cheating' getting all this insider information!” - Laura Paladini
“Thanks very much for a very informative and helpful presentation. Your examples and guidelines
are much better than those in various artist marketing books I've read.” - Stuart Skalka
"As a teacher, you are a true gift to all who join your programs,
whether highly advanced or one such a me, just getting my toes wet.” - Nicole Ours
“You have a gift for not only giving us the tools, but also inspiring us to move our art career and practice forward.”
- Harikleia Harriet Kuliopulos
“I have taken all of your workshops, which has translated directly into sales and growth for me as an artist.”
- Diana Gubbay
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Stephen C. Wagner, Professional Development Educator
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Stephen C. Wagner has been the managing partner at Arc Gallery & Studios in San Francisco, featuring a 1,000 sq. ft. art gallery, ten artist studios, an art education center, and coffeehouse. Stephen also runs the San Francisco Artist Network, offering professional development program for artists. Prior to moving to the Bay Area, Stephen was the Program Development Coordinator for the San Diego Art Institute and was responsible for all educational programs for both adults and children. Stephen encourages other artists to commit to their artwork and take the steps necessary to become more successful through his guest speaking on professional development for artists at art organizations throughout California. His lectures offer artists insight to jump-start their artist career, obtain clear focus on their intention for their artwork, create a strategic plan for their artist career, create an impressive artist portfolio website, and master the business of art.
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Stephen has studied art since the age of six, including workshops at the Witte Museum, Trinity University, and private study, all in his hometown of San Antonio, TX. During his early years, Stephen showed his work in many venues, including juried shows, art fairs, coffeehouses, and art galleries. He obtained his Bachelor of Fine Arts from the University of Texas at Arlington in painting and graphic communication. Stephen has exhibited and sold his art in galleries in London, Chicago, Dallas, Beverly Hills, Santa Monica, Laguna Beach, San Diego, Seattle, New Orleans, Palm Springs, Sun Valley, and Kauai. His artwork is included in the permanent collections of the Riverside Art Museum and the Museum of the Living Artist, and in the corporate collections of Johnson & Johnson and Kaiser Permanente.
register in advance
click here to register for SFAN ON-LINE PROGRAMS
click here to register for SFAN ON-LINE PROGRAMS
13 Things That Artists Can Do To Move Forward in Their Career
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1 - Make Art
2 - Organize Your Artist Studio & Inventory Your Artwork 3 - Mat & Frame Your Artwork 4 - Title Your Artwork 5 - Review and Adjust Your Artwork Prices 6 - Write Your Artist Statements 7 - Update Your Artist Website |
8 - Update Your Bio & Resume
9 - Set Up a Monthly Artist Newsletter 10 - Apply to Juried Exhibitions 11 - Research Art Galleries to Approach 12 - Research Art Consultants to Approach 13 - Take On-line Classes & Workshops |