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Professional Development Programs on-line via Zoom
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with Stephen C. Wagner
Gallerist, Professional Artist, Art Instructor & Professional Development Educator
Managing Partner at Arc Gallery, San Francisco, CA 2010-2023
Learn how to jump-start your artist career and promote your artwork
with clear & concise recommendations and informative examples from real life
Programs are for artists at all levels in their career path.
with clear & concise recommendations and informative examples from real life
Programs are for artists at all levels in their career path.
2-Hour programs $35 per person / 1-Hour programs $25 per person
register in advance
click here to register for SFAN ON-LINE PROGRAMS
register in advance
click here to register for SFAN ON-LINE PROGRAMS
Programs are not recorded.
PDF files of all content available after each program.
PDF files of all content available after each program.
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized and percolating. There’s much to learn and I so appreciate you putting these programs together in such a professional way. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
“You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized and percolating. There’s much to learn and I so appreciate you putting these programs together in such a professional way. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
PROGRAMS ON-LINE VIA ZOOM FOR WINTER/SPRING 2026:
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
2-Hour programs $35 per person / 1-Hour programs $25 per person
register in advance
click here to register for SFAN ON-LINE PROGRAMS
register in advance
click here to register for SFAN ON-LINE PROGRAMS
Monday, April 27th, 6-8PM PT / 8-10PM CT 2-Hours
GET YOUR ACT TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, documenting your artwork, writing an artist statement, designing your website, promoting your events, building your exhibit history, and approaching art galleries
Monday, May 4th, 6-8PM PT / 8-10PM CT 2-Hour
OPEN YOUR DOORS: Prepare for Your Open Studios
- learn helpful tips and suggestions to prepare your artwork, your space, and yourself for participation in Open Studios events, includes promoting your event, pricing your artwork and making sales
Monday, May 18th, 6-8PM PT / 8-10PM CT 2-Hours
RING IT UP: Selling Your Artwork thru Retail Stores
- learn how to find your target market, select retail stores to approach, set your wholesale goals, create a product line, set retail prices, set wholesale terms, create sell sheets, developing relationships with merchants, write orders, and make sure you get reorders
Monday, June 1st, 6-7PM PT / 8-9PM CT 1-Hour
AI AS YOUR ALLY: How Artists Can Use Artificial Intelligence
- explore how visual artists can harness AI as a powerful studio assistant supporting research, generating ideas, organizing references, drafting statements, refining proposals, and streamlining administrative tasks. Rather than focusing on disruption, we examine practical ways AI can work for artists, enhancing creativity, expanding knowledge, and freeing up more time for meaningful artistic production.
GET YOUR ACT TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, documenting your artwork, writing an artist statement, designing your website, promoting your events, building your exhibit history, and approaching art galleries
Monday, May 4th, 6-8PM PT / 8-10PM CT 2-Hour
OPEN YOUR DOORS: Prepare for Your Open Studios
- learn helpful tips and suggestions to prepare your artwork, your space, and yourself for participation in Open Studios events, includes promoting your event, pricing your artwork and making sales
Monday, May 18th, 6-8PM PT / 8-10PM CT 2-Hours
RING IT UP: Selling Your Artwork thru Retail Stores
- learn how to find your target market, select retail stores to approach, set your wholesale goals, create a product line, set retail prices, set wholesale terms, create sell sheets, developing relationships with merchants, write orders, and make sure you get reorders
Monday, June 1st, 6-7PM PT / 8-9PM CT 1-Hour
AI AS YOUR ALLY: How Artists Can Use Artificial Intelligence
- explore how visual artists can harness AI as a powerful studio assistant supporting research, generating ideas, organizing references, drafting statements, refining proposals, and streamlining administrative tasks. Rather than focusing on disruption, we examine practical ways AI can work for artists, enhancing creativity, expanding knowledge, and freeing up more time for meaningful artistic production.
2-Hour programs $35 per person / 1-Hour programs $25 per person
register in advance
click here to register for SFAN ON-LINE PROGRAMS
register in advance
click here to register for SFAN ON-LINE PROGRAMS
"As a teacher, you are a true gift to all who join your programs,
whether highly advanced or one such a me, just getting my toes wet.” - Nicole Ours
“You have a gift for not only giving us the tools, but also inspiring us to move our art career and practice forward.”
- Harikleia Harriet Kuliopulos
“An unbelievable amount of information from your decades of experience from both sides of the business.
It seems like 'cheating' getting all this insider information!” - Laura Paladini
“I have taken all of your workshops, which has translated directly into sales and growth for me as an artist.”
- Diana Gubbay
“Thanks very much for a very informative and helpful presentation. Your examples and guidelines
are much better than those in various artist marketing books I've read.” - Stuart Skalka
"Your workshops have been immensely helpful for my career.
Thank you for providing such amazing content for artists to help build their craft." - Shilo Ratner
“I can’t tell you enough how much I appreciate your honesty and effort dedicated to help emerging artists.
It is truly inspiring on its own and the love of art you have is really motivating.” - Chuck Potter
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“Thank you for the most informative, practical & jam-packed workshop on the business of art!
I enjoyed it so much and learned a lot.” - Ruthie K. Yamada
whether highly advanced or one such a me, just getting my toes wet.” - Nicole Ours
“You have a gift for not only giving us the tools, but also inspiring us to move our art career and practice forward.”
- Harikleia Harriet Kuliopulos
“An unbelievable amount of information from your decades of experience from both sides of the business.
It seems like 'cheating' getting all this insider information!” - Laura Paladini
“I have taken all of your workshops, which has translated directly into sales and growth for me as an artist.”
- Diana Gubbay
“Thanks very much for a very informative and helpful presentation. Your examples and guidelines
are much better than those in various artist marketing books I've read.” - Stuart Skalka
"Your workshops have been immensely helpful for my career.
Thank you for providing such amazing content for artists to help build their craft." - Shilo Ratner
“I can’t tell you enough how much I appreciate your honesty and effort dedicated to help emerging artists.
It is truly inspiring on its own and the love of art you have is really motivating.” - Chuck Potter
“I was in attendance for your webinar last night and I very much enjoyed it. I learned more in those two hours of nonstop, pertinent information than I had in a similar 5-week course that I took in June. Thank you for sharing your knowledge and vast experience with those of us who are entering the art world at such a tumultuous time.” - Stacey Gregory
“Thank you for the most informative, practical & jam-packed workshop on the business of art!
I enjoyed it so much and learned a lot.” - Ruthie K. Yamada
PROGRAMS ON-LINE VIA ZOOM FOR FALL 2026:
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
SFAN programs start at: 6PM PT / 7PM MT / 8PM CT / 9PM ET
Monday, August 31st, 6-7PM PT / 8-9PM CT 1-Hour
START SPREADING THE NEWS: Creating Effective Email Newsletters
- explore the principles and strategies behind crafting effective email newsletters, delving into the importance of content creation, design elements, audience engagement and the utilization of analytics
Monday, September 21st, 6-7PM PT / 8-9PM CT 1-Hour
HOT OFF THE PRESS: Writing an Effective Press Release
- learn how to identify newsworthy angles and find a great news story hook, the best way to write and format press releases for easy readability, what to do to make sure your release gets read, improve your search engine optimization and visibility, with examples and templates
Monday, October 5th, 6-7PM PT / 8-9PM CT 1-Hour
WRITE IT OUT: Crafting Your Artist Bio, Resume, & CV
- delve into the nuances a well-crafted resume tailored specifically for artists, exploring the essential elements that can create a professional narrative and elevate their careers in a competitive art industry
Monday, October 19th, 6-8PM PT / 8-10PM CT 2-Hours
TALK THE TALK: Talking About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, speak during Zoom events, and creating an Artist Statement
Monday, November 2nd, 6-8PM PT / 8-10PM CT 2-Hour
UP YOUR GAME: Approaching Art Galleries for Representation
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
Monday, November 16th, 6-7PM PT / 8-9PM CT 1-Hours
GRAB THE BRASS RING: Navigating the Path to Museum Exhibitions
- learn multifaceted strategies that artists can employ to get their artwork noticed by art museums and ultimately secure coveted exhibition opportunities
Monday, November 30th, 6-8PM PT / 8-10PM CT 2-Hours
FUND ME: How to Apply for Artist Grants & Residencies
- learn where to find listings for artist grant and residency opportunities, how to create innovative concepts and projects to submit, how to write compelling proposals, planning your budgets, preparing your documents and attachments, and completing applications
START SPREADING THE NEWS: Creating Effective Email Newsletters
- explore the principles and strategies behind crafting effective email newsletters, delving into the importance of content creation, design elements, audience engagement and the utilization of analytics
Monday, September 21st, 6-7PM PT / 8-9PM CT 1-Hour
HOT OFF THE PRESS: Writing an Effective Press Release
- learn how to identify newsworthy angles and find a great news story hook, the best way to write and format press releases for easy readability, what to do to make sure your release gets read, improve your search engine optimization and visibility, with examples and templates
Monday, October 5th, 6-7PM PT / 8-9PM CT 1-Hour
WRITE IT OUT: Crafting Your Artist Bio, Resume, & CV
- delve into the nuances a well-crafted resume tailored specifically for artists, exploring the essential elements that can create a professional narrative and elevate their careers in a competitive art industry
Monday, October 19th, 6-8PM PT / 8-10PM CT 2-Hours
TALK THE TALK: Talking About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, speak during Zoom events, and creating an Artist Statement
Monday, November 2nd, 6-8PM PT / 8-10PM CT 2-Hour
UP YOUR GAME: Approaching Art Galleries for Representation
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
Monday, November 16th, 6-7PM PT / 8-9PM CT 1-Hours
GRAB THE BRASS RING: Navigating the Path to Museum Exhibitions
- learn multifaceted strategies that artists can employ to get their artwork noticed by art museums and ultimately secure coveted exhibition opportunities
Monday, November 30th, 6-8PM PT / 8-10PM CT 2-Hours
FUND ME: How to Apply for Artist Grants & Residencies
- learn where to find listings for artist grant and residency opportunities, how to create innovative concepts and projects to submit, how to write compelling proposals, planning your budgets, preparing your documents and attachments, and completing applications
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Stephen C. Wagner, Professional Development Educator
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Stephen C. Wagner has been the managing partner at Arc Gallery & Studios in San Francisco, featuring a 1,000 sq. ft. art gallery, ten artist studios, an art education center, and coffeehouse. Stephen also runs the San Francisco Artist Network, offering professional development program for artists. Prior to moving to the Bay Area, Stephen was the Program Development Coordinator for the San Diego Art Institute and was responsible for all educational programs for both adults and children. Stephen encourages other artists to commit to their artwork and take the steps necessary to become more successful through his guest speaking on professional development for artists at art organizations throughout California. His lectures offer artists insight to jump-start their artist career, obtain clear focus on their intention for their artwork, create a strategic plan for their artist career, create an impressive artist portfolio website, and master the business of art.
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Stephen has studied art since the age of six, including workshops at the Witte Museum, Trinity University, and private study, all in his hometown of San Antonio, TX. During his early years, Stephen showed his work in many venues, including juried shows, art fairs, coffeehouses, and art galleries. He obtained his Bachelor of Fine Arts from the University of Texas at Arlington in painting and graphic communication. Stephen has exhibited and sold his art in galleries in London, Chicago, Dallas, Beverly Hills, Santa Monica, Laguna Beach, San Diego, Seattle, New Orleans, Palm Springs, Sun Valley, and Kauai. His artwork is included in the permanent collections of the Riverside Art Museum and the Museum of the Living Artist, and in the corporate collections of Johnson & Johnson and Kaiser Permanente.
register in advance
click here to register for SFAN ON-LINE PROGRAMS
click here to register for SFAN ON-LINE PROGRAMS
13 Things That Artists Can Do To Move Forward in Their Career
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1 - Make Art
2 - Organize Your Artist Studio & Inventory Your Artwork 3 - Mat & Frame Your Artwork 4 - Title Your Artwork 5 - Review and Adjust Your Artwork Prices 6 - Write Your Artist Statements 7 - Update Your Artist Website |
8 - Update Your Bio & Resume
9 - Set Up a Monthly Artist Newsletter 10 - Apply to Juried Exhibitions 11 - Research Art Galleries to Approach 12 - Research Art Consultants to Approach 13 - Take On-line Classes & Workshops |