Monday, September 10th, 7-9PM
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork,
with insight into gallery sales and how to manage your private sales
- with Stephen C. Wagner, Professional Development Educator
at Arc Gallery & Studios, 1246 Folsom Street, San Francisco
$20 at door - Reserve your seat in advance on-line:
https://www.eventbrite.com/e/the-price-is-right-pricing-your-artwork-tickets-49064151197?aff=ebapi
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork,
with insight into gallery sales and how to manage your private sales
- with Stephen C. Wagner, Professional Development Educator
at Arc Gallery & Studios, 1246 Folsom Street, San Francisco
$20 at door - Reserve your seat in advance on-line:
https://www.eventbrite.com/e/the-price-is-right-pricing-your-artwork-tickets-49064151197?aff=ebapi
Pricing your art is different from making art; it's something you do with your art after it's made, when it's ready to leave your studio and get sold either by you personally or through a gallery, at an art fair, or on-line. Making art is about the individual personal creative process, experiences that come from within; pricing art for sale is about what's happening on the outside, in the real world where things are bought and sold for money, and where market forces dictate in large part how much those things are worth.
People want evidence; they want to feel confident about spending however much money they're about to spend. They want to understand what they're getting in exchange for their cash, and feel like they have some degree of control over the situation. This is especially true for buyers on the fence who don't know your work that well or who haven't bought a lot of art and are just starting out. So, support your prices with facts. People care about how they spend their money, they want to feel like they're spending it wisely. Show them they're doing the right thing, that your art is worth what you're selling it for, that other people buy it, and that it is OK for them to buy it, too.
People want evidence; they want to feel confident about spending however much money they're about to spend. They want to understand what they're getting in exchange for their cash, and feel like they have some degree of control over the situation. This is especially true for buyers on the fence who don't know your work that well or who haven't bought a lot of art and are just starting out. So, support your prices with facts. People care about how they spend their money, they want to feel like they're spending it wisely. Show them they're doing the right thing, that your art is worth what you're selling it for, that other people buy it, and that it is OK for them to buy it, too.
Stephen C. Wagner
Stephen C. Wagner has studied art since the age of six, including workshops at the Witte Museum, Trinity University, and private study, all in his hometown of San Antonio, TX. During his early years, Stephen showed his work in many venues, including juried shows, art fairs, coffeehouses, and art galleries. He obtained his Bachelor of Fine Arts from the University of Texas at Arlington in painting and graphic communication. Stephen has exhibited and sold his art in galleries in London, Chicago, Dallas, Beverly Hills, Santa Monica, Laguna Beach, San Diego, Seattle, New Orleans, Palm Springs, Sun Valley, and Kauai. His artwork is included in the permanent collections of the Riverside Art Museum and the Museum of the Living Artist, and in the corporate collections of Johnson & Johnson and Kaiser Permanente.
www.sfartistnetwork.org
Stephen C. Wagner has studied art since the age of six, including workshops at the Witte Museum, Trinity University, and private study, all in his hometown of San Antonio, TX. During his early years, Stephen showed his work in many venues, including juried shows, art fairs, coffeehouses, and art galleries. He obtained his Bachelor of Fine Arts from the University of Texas at Arlington in painting and graphic communication. Stephen has exhibited and sold his art in galleries in London, Chicago, Dallas, Beverly Hills, Santa Monica, Laguna Beach, San Diego, Seattle, New Orleans, Palm Springs, Sun Valley, and Kauai. His artwork is included in the permanent collections of the Riverside Art Museum and the Museum of the Living Artist, and in the corporate collections of Johnson & Johnson and Kaiser Permanente.
www.sfartistnetwork.org
