PROFESSIONAL DEVELOPMENT PROGRAMS FOR ARTISTS
AT BAY AREA LOCAL & REGIONAL ART ORGANIZATIONS:
|
PRESENTED BY STEPHEN C. WAGNER
GALLERIST, PROFESSIONAL ARTIST, & EDUCATOR Stephen is the managing partner at Arc Gallery & Studios in San Francisco, featuring a 1,000 sq. ft. art gallery and ten artist studios, and coordinates the Studio Fine Artist Network. As the Program Development Coordinator for the San Diego Art Institute, Stephen was responsible for all educational programs for both adults and children. He was a member of the Balboa Park Educators Council and Museum Educators Southern California. To train teachers to incorporate art into their everyday curriculum, Stephen taught Aesthetic Education classes through the University of San Diego Division of Continuing Education. He has been on the Advisory Board and a guest speaker at Ray College of Design in Chicago, IL, and an instructor and guest speaker at Harper College in Palatine, IL. Stephen has spent the two last decades striving to bring art awareness to all by creating new art education programs, teaching art education techniques, teaching art classes, offering professional devolpment programs for artists, and advocating the arts. |
click here for programs at Arc Gallery
|
Arc Gallery & Studios
1246 Folsom Street, San Francisco, CA - between 8th & 9th streets, conveniently situated only three blocks from the Civic Center BART station on Market Street. Arc Gallery & Studios is an arts center featuring a 1,000 sq. ft. art gallery and ten newly renovated artist studios. |
click here for programs at Marin MOCA
|
Marin Museum of Contemporary Art
500 Palm Drive, Novato, CA Marin Museum of Contemporary Art connects art, community, and artistic expression. The museum has a main gallery as well as the Ron Collins lobby gallery, a museum store, a classroom, and artist studios. Over 55 artists have working studios in four buildings that provide an atmosphere of creative energy in which contemporary artflourishes. |
click here for programs at Art Works Downtown
|
Art Works Downtown
1337 Fourth Street , San Rafael, CA Marin's premier non-profit art center, Art Works Downtown supports the creative process, from low-income housing to affordable studio space, classes, lectures, events, exhibit galleries, and outreach programs. |
click here for programs at I AN I Studio
|
I AN I Studio
991 Jackson Street, Benicia, CA I AN I Studio is a vibrant artist studio offering art classes in Benicia. |
click here for programs in Napa
|
Art Association Napa Valley Art Center 1520 Behrens Street, Napa, CA The Art Association Napa Valley is a private, nonprofit arts organization dedicated to improving the quality of life for the Napa Valley by supporting arts and culture throughout the county. AANV provides funding, advocacy, marketing and exhibition opportunities for Napa Valley artists. |
click here for programs in San Jose
|
San Jose Museum of Quilts and Textiles
520 S. 1st Street, San Jose, CA The San Jose Museum of Quilts & Textiles, founded in 1977, is the first museum in the United States devoted solely to quilts and textiles as an art form. |
BASIC TOPICS:
GET YOUR SH!T TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, designing your website, marketing yourself & artwork, building your exhibit history, and approaching art galleries
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
COMMUNICATION: Writing Your Artist Statement
- learn to write an impressive & effective Artist Statement, includes practice exercises and examples
PRESENTATION: Preparing Your Website Portfolio
- gain insight into creating & designing your website, with recommendations for optimal organization and site navigation, writing your biography, artist resume, exhibit history, artist statement, and cover letters
PROMOTION: Marketing Yourself & Your Artwork
- better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook, Twitter, Linkedin, Instagram, Pinterest, & YouTube, with step by step instructions
REPRESENTATION: Approaching Art Galleries
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
CONSULTATION: Working with Art Consultants
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
GET YOUR SH!T TOGETHER: A Basic Game Plan for Your Artist Career
- learn about creating a cohesive body of work, titling your work, creating a pricing structure, framing, managing your inventory, designing your website, marketing yourself & artwork, building your exhibit history, and approaching art galleries
WHAT SELLS: Creating a Saleable Body of Work
- learn to create a body of art that sells, hear specific & detailed suggestions on planning themes & series, titles, style, media, scale, pricing, signatures, presentation, framing, and certificates of authenticity
COMMUNICATION: Writing Your Artist Statement
- learn to write an impressive & effective Artist Statement, includes practice exercises and examples
PRESENTATION: Preparing Your Website Portfolio
- gain insight into creating & designing your website, with recommendations for optimal organization and site navigation, writing your biography, artist resume, exhibit history, artist statement, and cover letters
PROMOTION: Marketing Yourself & Your Artwork
- better understand the what, how & why of on-line tools for marketing your artwork, gain insight into promoting your exhibits & events, email campaigns, promoting on the Internet, and social networking including Facebook, Twitter, Linkedin, Instagram, Pinterest, & YouTube, with step by step instructions
REPRESENTATION: Approaching Art Galleries
- learn about identifying art markets, researching art galleries, establishing gallery criteria, contacting art galleries, standard practices, contracts, exclusivity, and private sales
CONSULTATION: Working with Art Consultants
- learn the ins and outs of working with Art Consultants, Corporate Art Dealers, and Interior Designers, how to research & contact them, design your website to attract them, determine appropriate subject matter, negotiate contracts & deposits, and strategies to create custom work & commissions for projects
ADDITIONAL TOPICS:
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
THE JURY IS IN: Entering Juried Art Shows
- learn about juried shows, how to decide which ones to enter, tips to give you an advantage, how to manage your entries
TALK THE TALK: Talking & Writing About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, and write an impressive & effective Artist Statement, with tips & suggestions, includes practice exercises and examples
DO-IT-YOURSELF WEBSITE: Set Up Your Free Website with Weebly.com
- learn how to set up & design free websites with Weebly.com and use the many customization options
RETAIL: Selling Your Artwork through Retail Stores
- gain insight into selecting appropriate artwork to present, production, creating item numbers, pricing, preparing your marketing materials, identifying stores, approaching stores, terms, reorders, and returns
THE PRICE IS RIGHT: Pricing Your Artwork
- get input on how to price your artwork sensibly & realistically, when to raise prices, and alternatives to discounting your work, with insight into gallery sales and how to manage your private sales
THE JURY IS IN: Entering Juried Art Shows
- learn about juried shows, how to decide which ones to enter, tips to give you an advantage, how to manage your entries
TALK THE TALK: Talking & Writing About Your Artwork
- learn to overcome your fear of public speaking, identify interesting aspects about your artwork, keep your audience focused, and write an impressive & effective Artist Statement, with tips & suggestions, includes practice exercises and examples
DO-IT-YOURSELF WEBSITE: Set Up Your Free Website with Weebly.com
- learn how to set up & design free websites with Weebly.com and use the many customization options
RETAIL: Selling Your Artwork through Retail Stores
- gain insight into selecting appropriate artwork to present, production, creating item numbers, pricing, preparing your marketing materials, identifying stores, approaching stores, terms, reorders, and returns
Stephen C. Wagner encourages other artists to commit to their artwork and take the steps necessary to become more successful through his guest speaking on professional development for artists at art organizations throughout California. His lectures offer artists insight to jump-start their artist career, obtain clear focus on their intention for their artwork, create a strategic plan for their artist career, compile an impressive artist packet, and master the business of art. - See more about Stephen at CONTACT
COMMENTS & QUOTES
- "I think you will go down in our history as the best guest speaker that we have experienced." - Hilda Erreca, President, East County Art Association, El Cajon, CA
- "Your workshops have been immensely helpful for my career. Thank You for providing such amazing content for artists to help build their craft." - Shilo Ratner
- "You have great energy & focus as a presenter and a certain lightness of being." - EAP artist member
- "Thank you, Stephen! Your classes are great!" - Jaga Nath Glassman
- "Very informative. Passionate about art. Energetic." - Brenda Salamone
- “You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized myself and percolating. There’s much to learn and I so appreciate you pulling these programs together in such a professional way, modeling in how you do so how we artists would be wise to conduct ourselves. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
- "I think you will go down in our history as the best guest speaker that we have experienced." - Hilda Erreca, President, East County Art Association, El Cajon, CA
- "Your workshops have been immensely helpful for my career. Thank You for providing such amazing content for artists to help build their craft." - Shilo Ratner
- "You have great energy & focus as a presenter and a certain lightness of being." - EAP artist member
- "Thank you, Stephen! Your classes are great!" - Jaga Nath Glassman
- "Very informative. Passionate about art. Energetic." - Brenda Salamone
- “You showed up with spot on, honest, clear, actionable feedback for us, and did so with energy and engagement. I left energized myself and percolating. There’s much to learn and I so appreciate you pulling these programs together in such a professional way, modeling in how you do so how we artists would be wise to conduct ourselves. Everyone in attendance was abuzz about what an excellent program it was.” - Rachel Davis
